Bookme Partners with almatar to Expand Travel Opportunities

Bookme has signed a cooperation agreement with almatar | المطار, one of Saudi Arabia’s prominent online travel platforms, during WTM Spotlight Riyadh 2026. The collaboration brings together the travel and technology expertise of both companies to promote destinations, reach more travelers and create more choices across the travel ecosystem.

The partnership also supports Bookme’s growing focus on regional travel, where travelers can already explore and book flights, discover Saudi travel experiences through Visit Saudi, and access other essential travel services through a single platform.

Bringing Travel and Technology Together

The partnership is centered on developing joint initiatives that make destinations more visible and accessible to travelers.

By combining Bookme’s travel technology capabilities with almatar’s experience in Saudi Arabia’s digital travel market, the two companies will explore opportunities to increase destination awareness, support travel growth and connect travelers with a broader range of travel options.

For travelers, this means a stronger ecosystem where technology, destination discovery and travel services can work together to make planning journeys easier and more accessible.

Bookme already enables travelers to search and compare domestic and international flights, while its expanding Saudi travel offering provides another foundation for reaching travelers across the region.

Strengthening Travel Across the Region

Saudi Arabia continues to develop its tourism and travel ecosystem, with digital platforms playing an increasingly important role in connecting travelers, airlines, accommodation providers and destinations.

almatar, headquartered in Riyadh, operates as an online travel agency offering flight and hotel booking services in the Saudi market.

For Bookme, the collaboration represents another step in expanding its travel technology presence across the region and developing partnerships that connect more travelers with destinations and travel services.

Promoting Destinations to More Travelers

A central focus of the cooperation will be destination promotion.

Bookme and almatar aim to work together on initiatives designed to:

• Increase awareness and visibility of travel destinations

• Reach broader audiences across different traveler segments

• Support growth in regional travel demand

• Create more travel choices for customers

• Use technology to improve how travelers discover and access destinations

Travelers planning journeys across the region can also use Bookme to explore Saudi Arabia travel packages and experiences, apply for an eVisa online, and arrange travel insurance as part of their trip planning.

A New Chapter for Bookme and almatar

The agreement was signed during WTM Spotlight Riyadh, bringing Bookme and almatar together at one of the region’s travel industry gatherings.

As both companies move forward with the collaboration, the focus will remain on identifying new opportunities across travel, technology and destination promotion that can deliver greater value to travelers.

For Bookme, the partnership is part of its broader journey to build stronger connections across regional travel markets and make more travel experiences accessible through technology.

Stay connected with Bookme for upcoming updates and initiatives from the Bookme × almatar partnership.